Bilibili is a video sharing platform similar to YouTube. Bilibili originally started as an anime video sharing website, but has since expanded to include user-generated content (i.e. self-made rather than professionally-made videos) spanning a wide range of topic areas. Bilibili users are known for possessing a strong sense of community, with users developing their own slang and engaging heavily in discussions as part of the comment section of videos. The platform recorded 237 million monthly active users as of the end of Q2 2021.