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Freshippo (Hema)


Hema is a premium supermarket by Alibaba Group that offers customers a high-tech shopping experience including digital price tags, scan-to-read product information from QR codes, AI-based product recommendations, and a facial recognition payment system. Hema supermarkets also serve as fulfillment centres for delivery orders, where Alibaba has a guaranteed 30 minute delivery time frame for orders placed within a certain geographical radius.

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