JD, known fully as Jingdong, is a Chinese e-commerce platform that has built its brand value on the basis of being a provider of premium (and at first primarily electronic) goods with good customer service and extremely fast and efficient delivery. JD has a business-to-consumer (B2C) e-commerce model, and is one of China's two largest B2C e-commerce platforms, with the other being JD's rival T-Mall.