Red packets traditionally refer to money given by elderly family members to young children during Chinese New Year, where the money is typically given in a red envelope (hence the Chinese name "hong bao", where "hong" means "red" and "bao" means "packet/envelope"). However, in the digital era, internet platforms such as e-commerce companies give out digital red packets to customers. These digital red packets function similarly to online gift cards, where customers can redeem for a small discount them while shopping on the relevant platform.