Singles' Day

双11/光棍节

A Chinese version of America's Cyber Monday where online retailers have promotions and sales on November 11th. This date is named "Singles' Day" because the numeral 1 represents a bare stick, i.e. 光棍 - an internet slang for single men and women who do not add branches to the family tree. Singles' Day is the largest shopping event in the world and was founded by Alibaba Group.