Taobao is an e-commerce platform owned by Alibaba Group, where individuals sell goods to consumers (i.e. the individual-to-consumer e-commerce model), as opposed to T-Mall, an e-commerce platform also owned by Alibaba Group, where merchants can sell goods to consumers (i.e. the business-to-consumer e-commerce model). Taobao and T-Mall combined represent the world's largest e-commerce platform.